11 March 2011

With "Born This Way" video, Gaga blew an opportunity

A few days ago, I saw Lady Gaga's new "Born This Way" video for the first time. While it was entertaining, it was also disappointing.

The song is a tribute to her fans in the gay community. Unfortunately, aside from the fluorescent pink triangles that open and close the video, the visuals didn't seem to reflect the lyrics' message of acceptance. For most of the 7+ minutes, it was Gaga dancing around in her underwear. I was disappointed that she didn't take full advantage of the opportunity to reinforce the lyrics' point visually.

Perhaps it was a record company marketing decision. In any case, I nonetheless applaud Gaga for writing the song and helping to promote acceptance and tolerance through her music.

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